Did you have any trouble answering these questions? I bet not. Now take a closer look at the logos and copy. Notice anything? You may have missed it at first glance, but they’re exactly the same. The difference between these products isn’t the usual things my clients obsess about, the copy and the logo. The difference is in the design, the visual look and feel of the product overall.
Within just a matter of seconds, we form clear, firm opinions of brands based on the color scheme, fonts, and style they use to represent themselves, collectively known as their brand identity. In fact, recent research shows we judge products in just 33 milliseconds. That’s the blink of an eye. Another study out of Stanford found that 46 percent of people rank the visual look of a website as their most important criterion for judging the credibility of a company.
That means your customers are already judging your products based on design, whether you’re paying much attention to your products’ visuals or not. By taking the power of design to shape people’s beliefs and behavior seriously, you can drive more conversions and more sales.